I saw this great article on Jim's Marketing blog. "When opportunity knocks, be prepared. Unlike these 2 examples."
One of his customers told him:
“I spent years trying to get my website noticed. Then, when it finally happened and thousands of people were heading to my site, my $10 a month cheapo hosting couldn’t cope. So, I missed the opportunity to get my site and services in front of thousands of highly-targeted people. It’s made me sick to my stomach.”
I wish I could put it so clearly!