Some times we make marketing mistakes without even realizing it. Let these examples of mistakes I've seen be a guide to getting your marketing under control.
So, you hear this all of the time. You need a blog for your website. Many people hear this and setup a blog. Of course, what they don’t hear is that you need a blog, it must have posts in it and it needs to be content rich with keywords for your Search Engine Optimization.
I moved a site this week and the move went very well, but we found an issue that didn’t show up in testing. To make a long story sort, we got a database dump from the old host and applied it to the new database on the new hosting. Some of the images didn’t work once we were finished.
An opportunity came up this week where a client of a company that I consult with was working with a designer. The designer made some rather harsh comments about how Cloudflare was not a true CND and was “Useless”.
I do agree the Cloudflare is not a true CDN, or Content Delivery Network, but it is hardly useless. I took a look at the client’s usage and it would be easy to move them to a full CDN, the cost for Cloudflare was free, the cost for a full CDN would be about $300 a month.
It has been a hard lesson to learn, that is that not every, in fact, a lot of people don’t have an email address. For a long time, I knew that older, often retired people, don’t have emails. They left the workforce before email was big and now they just don’t have a need for it. As I’ve learned, many people share email addresses or don’t have one at all.